2 Keywords/Core concepts:
Playful
Luxury
Pros & Cons:
‘A technique for producing ideas’ by James Webb Young is summarised here into five simple stages. Push yourselves early on to think beyond the obvious, to challenge yourself to think of many more ideas than you actually need, and then ‘observe, reflect, make, (repeat). Remember to take all opportunities to share your ideas
Avoided the obvious - such as a 'cat paw' imagery typically associated with a cattery to give Keepers a real authentic feel
this 'challenge [my]self to think of many more ideas than you actually need, and then ‘observe, reflect, make, (repeat)", James Webb Young but also maintaining the mindset to 'not reject anything'
Luxury + playful = rural(?)
SLIDEDECK:
mindmap
what do keepers need?
demographic
pet insurance
initial ideas
logos/idenity/colour pallets
producs
pay another 50% for bigger pens outdoor, freshly cooked food & trained staff
looks luxury, more expensive
appeals to older wealthier audience
pets are playful
appeals to younger audience
Short explanation: hhhhhhhhhhhhhhhhhh
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