Week 2: mon, 18th jan

2 Keywords/Core concepts:

Playful

Luxury

Pros & Cons:

‘A technique for producing ideas’ by James Webb Young is summarised here into five simple stages. Push yourselves early on to think beyond the obvious, to challenge yourself to think of many more ideas than you actually need, and then ‘observe, reflect, make, (repeat). Remember to take all opportunities to share your ideas

Avoided the obvious - such as a 'cat paw' imagery typically associated with a cattery to give Keepers a real authentic feel

this 'challenge [my]self to think of many more ideas than you actually need, and then ‘observe, reflect, make, (repeat)", James Webb Young but also maintaining the mindset to 'not reject anything'

Luxury + playful = rural(?)

SLIDEDECK:

mindmap

what do keepers need?

demographic

pet insurance

initial ideas

logos/idenity/colour pallets

producs

pay another 50% for bigger pens outdoor, freshly cooked food & trained staff

looks luxury, more expensive

appeals to older wealthier audience

pets are playful

appeals to younger audience

Short explanation: hhhhhhhhhhhhhhhhhh